ENTREPRENEURSHIP
Be Your Own Boss
The Entrepreneurship major aims to equip students with all necessary skills, values, traits, and attitudes for a successful entrepreneurial career, meaningful societal impact, as well as continued personal development. Students will learn how to generate and frame new venture ideas, how to plan and execute strategy and operations of new as well as existing commercial and not-for-profit organizations, as well as better understand, lead people, and manage processes and resources. With the help of a series of co-curricular and extra-curricular initiatives, the program will support the development of creative, effective, and self-reliant professionals with a solid ethical base and sense of proactive social engagement.
In addition to its underlying hands-on approach, the program also aims to provide a view of entrepreneurship as a social phenomenon, as well as present and analyze various international and intercultural issues in the theory and practice of entrepreneurship. We will teach theories and techniques of creating and managing new ventures alongside discussions and analysis of the global and local economic, social , and environmental impact of organizations. Throughout the program, we will place a strong emphasis on sustainability as defined by the UN goals of sustainable development, as well as the responsibility of entrepreneurs towards the fulfilment of these goals locally and globally.
Students will also be introduced to quantitative and qualitative research methods and will have the opportunity to apply them within meaningful written work in their last year of study. We will provide an option for a practical capstone project as opposed to a larger research piece. Graduates who complete the program will be qualified to begin work or pursue further graduate education at the Master’s or PhD level.
Required and Elective Courses
required for major
- Behavioral Economics
- Innovation and Creativity
- IT, Data, and Privacy
- Judgment and Decision-Making
- Market and User Research
- Negotiation Mastery
- New Venture Creation
- Product Strategy and Product Management
- Project Management
- Sustainability and Corporate Social Responsibility
electives towards the major
- Psychology of Personality and Motivation
- Entrepreneurial Finance
- Leadership
- Data Analytics and Insight
- Nonprofit Management
- Geography of Innovation
- Technology Entrepreneurship
- Independent Study
- Internship / Practicum / Independent Study
Learning Outcomes
NewU Students majoring in Entrepreneurship will graduate being able to:
- Understand how technology can be utilized for better organizational performance
- Understand what makes for a good team, and be able to put together, organize, and manage teams
- Become comfortable with public speaking, negotiations, and persuasive presentation of their ideas
- Understand what drives innovation and creativity and know how to apply these insights to their own ideas
- Comfortably assume leadership roles and perform successfully within their own venture or other organizations
- Acquire skills in collecting and analyzing data to optimize the organizational structure, processes, products, and outcomes
- Be able to apply different methods to assess the potential for growth and possible areas for improvement of a new venture
- Be able to apply different methods to assess the potential for growth and possible areas for improvement of a new venture
- Learn how to assess the ethical and sustainability implications of their ideas and work with all stakeholders to improve their ventures
- Be able to discuss the various aspects of consumer behavior and design research strategies to collect and analyze relevant consumer information