Entrepreneurship

Be Your Own Boss

Bachelor of Arts

Accredited by MSCHE

3 years

120 credits, breaks intact

10 required classes

The core of the major

4+ electives

Shape the major around you

The Entrepreneurship major aims to equip students with all necessary skills, values, traits, and attitudes for a successful entrepreneurial career, meaningful societal impact, as well as continued personal development. Students will learn how to generate and frame new venture ideas, how to plan and execute strategy and operations of new as well as existing commercial and not-for-profit organizations, as well as better understand, lead people, and manage processes and resources. With the help of a series of co-curricular and extra-curricular initiatives, the program will support the development of creative, effective, and self-reliant professionals with a solid ethical base and sense of proactive social engagement.

In addition to its underlying hands-on approach, the program also aims to provide a view of entrepreneurship as a social phenomenon, as well as present and analyze various international and intercultural issues in the theory and practice of entrepreneurship. We will teach theories and techniques of creating and managing new ventures alongside discussions and analysis of the global and local economic, social , and environmental impact of organizations. Throughout the program, we will place a strong emphasis on sustainability as defined by the UN goals of sustainable development, as well as the responsibility of entrepreneurs towards the fulfilment of these goals locally and globally.

Students will also be introduced to quantitative and qualitative research methods and will have the opportunity to apply them within meaningful written work in their last year of study. We will provide an option for a practical capstone project as opposed to a larger research piece. Graduates who complete the program will be qualified to begin work or pursue further graduate education at the Master’s or PhD level.

What you'll take

Core classes, first year

The Art of Persuasion I and IIFoundational Analytics I and IIModern World I and IIOrganizational BehaviorPsychology of Human BehaviorUnderstanding Other CulturesPositive PsychologySpecial Topics Seminar

Required for the major

Behavioral EconomicsInnovation and CreativityIT, Data, and PrivacyJudgment and Decision-MakingMarket and User ResearchNegotiation MasteryNew Venture CreationProduct Strategy and Product ManagementProject ManagementSustainability and Corporate Social Responsibility

Electives toward the major

Psychology of Personality and MotivationEntrepreneurial FinanceLeadershipData Analytics and InsightNonprofit ManagementGeography of InnovationTechnology EntrepreneurshipInternship / Practicum / Independent Study

Learning outcomes

NewU students majoring in Entrepreneurship graduate able to:

Where this major can take you

RoleMedian payGrowth
Management analyst$101,860+10%Project management specialist$102,320+7%Marketing manager$166,790+7%Sales manager$148,270+4%Financial analyst$103,570+7%

Median U.S. pay, May 2025, and projected growth 2025 to 2035. Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook. Pay varies by location, employer and experience. A degree does not guarantee a job. BLS does not track founders, so we quote no number for running your own venture.

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