CREATIVITY & INNOVATION MANAGEMENT

The Creativity & Innovation Leadership major is a multidisciplinary program, which integrates learning in business, technology, and design to prepare students as leaders and innovators in increasingly open, digital, and data-driven organizations. Organizations today need people who can think beyond functional boundaries, combine ideas from different disciplines, set their own preconceptions aside and think of old problems in new ways in conversation and communication with people from diverse professional backgrounds. Understanding what drives creativity and innovation on multiple levels – individual, organizational, and regional – students will be prepared to harness these insights to the benefit of organizations in the private, non-profit, and government sectors.

Students will gain understanding, skills, and project experience in several key areas: user research and design, product development and strategy, the impact of algorithms and artificial intelligence on business and policy-making, balancing structure and creativity in organizations, cross-organizational cooperation, and master the skills for creative thinking capabilities.  This major offers students an unprecedented ability to learn how to create, champion, and steer innovative products and services for all kinds of organizations from the smallest start-ups to the world’s biggest brands across business, government, education, and more. Grounding the program in their key ideas of design thinking, training in data analysis, quantitative and qualitative research techniques, and product management, this major prepares graduates to thrive in careers that require innovative problem solving that is ethical, economically viable, and responsive to user needs.