Creativity & Innovation Leadership (a modern business administration major)
Transform Any Organization
Bachelor of Arts
Accredited by MSCHE
3 years
120 credits, breaks intact
10 required classes
The core of the major
4+ electives
Shape the major around you
The Creativity & Innovation Leadership major is a multidisciplinary program, which integrates learning in business, technology, and design to prepare students as leaders and innovators in increasingly open, digital, and data-driven organizations. Organizations today need people who can think beyond functional boundaries, combine ideas from different disciplines, set their own preconceptions aside and think of old problems in new ways in conversation and communication with people from diverse professional backgrounds. Understanding what drives creativity and innovation on multiple levels – individual, organizational, and regional – students will be prepared to harness these insights to the benefit of organizations in the private, non-profit, and government sectors.
Students will gain understanding, skills, and project experience in several key areas: user research and design, product development and strategy, the impact of algorithms and artificial intelligence on business and policy-making, balancing structure and creativity in organizations, cross-organizational cooperation, and master the skills for creative thinking capabilities. This major offers students an unprecedented ability to learn how to create, champion, and steer innovative products and services for all kinds of organizations from the smallest start-ups to the world’s biggest brands across business, government, education, and more. Grounding the program in their key ideas of design thinking, training in data analysis, quantitative and qualitative research techniques, and product management, this major prepares graduates to thrive in careers that require innovative problem solving that is ethical, economically viable, and responsive to user needs.
What you'll take
Core classes, first year
Required for the major
Electives toward the major
Learning outcomes
NewU students majoring in Creativity & Innovation Leadership graduate able to:
- Formulate product development strategies
- Build and practice creative thinking capabilities
- Understand what drives team and organizational innovation
- Understand how innovation systems affect urban and regional growth
- Be able to analyze data, draw conclusions, and present results to non-experts
- Information Design: present information in most clear, concise and appealing way
- Understand rapid prototyping techniques with their advantages, and disadvantages
- Develop critical thinking by challenging existing assumptions, constraints and solutions
- Understand how to conduct user research via both quantitative and qualitative methods
- Understand and apply the design thinking process to solve problems and outline long-term plans
- Think creatively and critically about how technology and algorithms affect human perceptions, memory, work, relationships, and physical environments
Where this major can take you
Median U.S. pay, May 2025, and projected growth 2025 to 2035. Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook. Pay varies by location, employer and experience. A degree does not guarantee a job.
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